Portfolio

The same subject, explained clearly in every format.

This is a selection of my SEO, sales, and editorial work across healthcare software, iGaming, and tech. Client names and full examples are kept private.

A note on privacy

Most of my work is under NDA or can't be shared publicly, so I've left out client names and specific examples. I'm happy to walk you through real samples and results on a call. Get in touch →

2×Organic MQLs

SEO strategy · Healthcare SaaS

SEO content that brought in leads for a healthcare software brand

Content planning and optimization that doubled organic MQLs.

Read case↓

DecksBattle cards · one-pagers

Sales enablement · Clinic SaaS

A sales content library for a clinic software team

Content built from the questions buyers kept asking.

Read case↓

8,000Words per article

Editing · iGaming

Long-form content for an iGaming publisher

Writing and editing in-depth articles for an SEO content plan.

Read case↓

BOFUComparison pages

SEO writing · Healthcare & iGaming

Comparison and product pages

Bottom-of-funnel pages for buyers who are ready to choose.

Samples on request

eBooksBlogs · email drips

Lead generation · Clinic SaaS

eBooks, blogs, and nurture emails

Content that builds trust and keeps prospects moving.

Samples on request

TechArticles · social · scripts

Content & social · Tech

Tech content across formats

Articles on AI and tech, plus YouTube scripts and social media.

Samples on request

Case studies

A closer look.

What the challenge was, what I did, and what changed.

SEO content that brought in leads.

The goal. The goal wasn't just more traffic. The client needed organic content that brings in qualified leads and supports real revenue.

What I did. I helped with keyword research and competitor reviews, and planned content around the client's business goals. I also improved existing pages and internal linking, and wrote briefs so every writer knew what each page needed to do.

2×Organic MQLs

+24.7%Organic traffic

€500k+In one quarter

Helping sales teams close.

The goal. The sales team needed content that answers buyers' real questions and concerns, and shows why they should choose the product.

What I did. I worked closely with the sales team to learn what buyers asked during calls. I turned those insights into sales decks, battle cards, and one-pagers. I also wrote blogs, eBooks, and email drip campaigns to bring in and nurture leads.

Decks& battle cards

eBooks& blogs

Drips& email templates

Long-form content, edited with care.

The goal. The client needed in-depth, accurate iGaming articles that follow the SEO content plan and are easy to read.

What I did. I researched industry topics, wrote structured drafts, and edited long-form pieces before they were published. I worked with the Content Manager to deliver the SEO content plan and applied SEO best practices to every piece.

4–8kWords per article

12Months

SEOPlan executed

Want to see more?

I'm happy to share samples.

Get in touch→